Matrix SoColor HD-RV

It's a new resolution. HD COLOR TECHNOLOGY RED & COPPER provide a new level of brilliant yet wearable red & copper shades. Formulated with NEW electrifying Impact Dyes for increased vibrancy and exceptional long-lasting intensity - for hi-resolution red ahead of its time. What makes these reds & copper shades so vibrant? The vibrancy of HD Color Technology shades is derived from the unique structure of their Impact Dyes which refract highly visible, pure color. Most dyes reflect a combination of tones within the color spectrum and produce a less intense reflect. These shades use a unique dye technology which reflects a bright Single Impact Tone. They occupy a very small space within the color spectrum and produce the brightest possible reflect of a specific tone. HD Color Technology Red & Copper results are: *More VIBRANT *More SATURATED *More PURE Are the SOCOLOR HD Color Technology shades more vibrant than the Reflect collection? Why? The HD Color Technology shades are a unique oxidative dye technology that reflects a very bright Single Impact Tone. Within the color spectrum, these dyes occupy a very small distinct space which is the brightest reflect of a specific tone. Most dyes reflect a combination of tones and produce a diffused, less intense reflect. On which levels can I apply the SOCOLOR HD Color Technology shades? HD-RV will produce the truest red violet result on levels 2, 3 and 4. HD-RR is brightest and most red at levels 3, 4 and 5. HD-RC is most true at levels 4, 5 and 6. HD-CR is clearest and most visible at levels 5, 6 and 7.